Biography

This is a sample of content that can be edited to add your own brand/ company story.

Our Story
A note from our founders

The Adidas story:

We started in a wash room and conquered the world. And in between, we’ve scored big and sometimes struggled to reach our goals. We’ve done our best for the best. We’ve improved and grown. Looking ahead to the future, always remembering where we came from. This is our story.

Source: https://www.adidas-group.com/en/group/history/

Mission Statement
Don't do evil.

This is a sample of the Google mission statement:

Google mission statement is “to organize the world’s information and make it universally accessible and useful.” Google is perhaps the most successful company to come up with a strategic approach to organize information for online users in the last two decades. With this company, it has become easier and better structured making it not only accessible but also useful. It is this influential role that the mission statement of the company emphasizes on. Based on this analysis, the following characteristics make up Google’s mission statement:

– Sharing of new ideas
– Global accessibility
– Boosting organization

Google satisfies its sharing of new ideas component by providing a stable platform for people and companies to disseminate their content. The company has been credited for being one of the most informative establishments of its time. Google has come out strongly as an empowering firm with a variety of channels it has designed and integrated to ensure its users are treated to limitless sources of information.

Source: https://mission-statement.com/google/

Brand narrative
Long form

What is a brand narrative?

A brand narrative is a central building block of a meaningful brand strategy. It is built upon the insights and information gleaned during the kickoff process, with a particular focus on the business-related shifts the brand seeks to make.
A brand narrative contains five elements:

Truths – four to five high-level aspects of your brand that are true and significant.

Promise – a statement of purpose expressed as a promise.

Story – a short narrative that paints a picture of the brand working to its Promise and the impact that has.

Emotional Impact – the distinctive ways the brand strives to make people feel.

External Expression – a marketable concept rooted in the brand shifts and distinguished by the Promise and desired Emotional Impact.

Source: https://www.emotivebrand.com/do-you-have-a-brand-narrative-as-part-of-your-brand-strategy/.